The Marketing Associatie Nederland (MAN) was founded in 1992 to give students in the Netherlands more insights into the world of marketing. Their mission is to bridge the gap between marketing theory and practice. The MAN consists of 5 local study associations from the Dutch cities of Amsterdam, Groningen, Maastricht, Rotterdam and Tilburg.
Identity
Initially the MAN asked us to design and develop a new website with some basic features and a vacancy database. Since the number of international students is growing steadily, they decided to go English with their website. Moreover, the client wanted to focus more on the umbrella role the MAN should fulfill (e.g. by means of a professional internship database). Midd.ag advised the MAN to change its identity as well from the traditional orange to the trendy pink. This, together with the simplicity of the logo gives the MAN a new, professional look and feel.
Web design & Web Development
The new identity was translated to a clear website with all basic features a modern website should have. The heart of the website is midd.ag’s own Cortex, so that the MAN can easily manage the content of the website, agenda items, news and internships (including company login).
