Oudermatch was born out of the frustration of two parents in their quest to child care of their newly born. Fed up with the frustration they came up with the idea of sharing their need with other parents and established Oudermatch. Oudermatch is the first Internet platform that fosters the communication between parents to either share childcare or to find a baby sitter in their own city. Oudermatch’s owner asked midd.ag to design the corporate identity and to built the Oudermatch website.
Graphical Design & Desktop Publishing
Every new project starts with a proposition for a corporate identity. Especially Oudermatch’s logo design is relatively simple. The concept is based on sharing information and communication between parents. This is expressed by the two reddish arrows above and below “Oudermatch”. The soft Oudermatch colors articulate warmth, trust and reliability. The corporate identity has been used on the company’s promotional material like posters and flyers.
Website
The Oudermatch service is translated into a closed Internet platform where people can search for child care based on a certain set of preferences. The site is only accessible for users who registered and confirmed with a complete personal profile and a description of his/her home situation. By means of an extensive search module we offered the user to find other parents in their own street, neighborhood or town. The website features all functionalities of a modern community website including privacy assurance (addresses) and safety measures (blocking profiles). The Oudermatch website offers huge future potential with respect to functionality and is growing tremendously every day.
